In March 2012, the average price of razor clams sold by a razor clam in Shandong's Laiyang was about RMB300 per piece. An instant came in October of that year, near the annual fur sales season, processing enterprises in the case of soaring demand for raw materials, the average price of apricot fur can reach 600 yuan per piece. Compared with previous years, also affected by seasonal factors resulting in the growth of demand, the increase has never reached double the price of half the extent of the year. The face of the moment the fur industry "skyrocketing" trend, whether it will attract more farmers and garment processing enterprises to join the fur industry? Fur industry and whether it will be due to the rapid development of the turning point to decline in growth rate? In this regard, industry-related insiders and practitioners have their own views and expectations. Focus data retail sales rose 10 times in 8 years: From 2010 to now, all aspects of China's fur industry are in a phase of rapid growth. In 2010 alone, the total output value of China's fur industry was 42.68 billion yuan, of which the export volume was 12.8 billion yuan and the domestic retail sales were 30 billion yuan while the domestic retail sales were only 3 billion yuan in 2002. The number of annual breeding output is huge: the end of August 2011, the national breeding mink 34,557,900, 13,094,000 foxes, 19908,100 prickly heat, Rabbit 5000000. As of the end of 2011, the country produced 16 million mink skins, 6 million fox skins, and 12 million snakeskin skins. Exports accounted for nearly 8 percent: In 2006, about 80% of mink fur coat exports to Russia, Finland, Canada and other places. Russia is China's largest fur garment export market, accounting for about 50% of total exports. In recent years, the import and export of China's fur raw materials have been very large. Total imports increased steadily from 172 million U.S. dollars in 2001 to 618 million U.S. dollars in 2010, an increase of more than 259 percent. Decoding the source of high prices Source: According to the current mink material price of 1,000 yuan to 1,200 yuan each to calculate, a finished mink coat on average requires at least 23 pieces of skin, so each mink coat only raw material costs in the 20,000 yuan or more. Coupled with the design, technology, sales aspects of the cost of a mop coat sold for 3,4 million yuan can only be considered parity goods, the high price of fur products will come. In short supply of raw materials: fur animal husbandry at the same time both high input, high risk, high return characteristics. On the one hand, the price of leather is dependent on the international market; on the other hand, the relationship between the quantity of livestock and the growth of consumer demand in the market is difficult to grasp and match, and the balance between the two is often broken , High and low skin prices, making the industry more volatile. In recent years, the market demand for fur grows by about 60% annually, while the actual output of fur raw materials only increases by 40%. There is a clear imbalance between supply and demand, which is also the reason fur prices have been rising all the way. Breeding is a high-profit link: Looking at the entire fur industry chain in China, the output value of fur processing sector is the highest, accounting for 51.30% of the total output value, accounting for 22.73% of the total output value of the market, 19.43% of the total value of livestock products and 6.54% of other related industries. However, the highest part of profits did not appear in the processing links, but exist in the upstream breeding links. This led to the industry down the more the case of lower profits from various perspectives have the market there is development Juliette Bailey (Juliette Bailey) Executive Director of the International Fur Association 2010-2012, the development of China's fur industry showed a rapid development trend , A large part of the reason is that the second and third tier cities in China fur market demand for fur garments growing role-oriented. We as fur industry associations, to give full affirmation of this phenomenon. The development of China's fur industry, long-term showing a wavy ups and downs of the law, whether in the development of the peak or valley, are the performance of fashion and market demand. And, to encourage cutting-edge designers to convey the latest design concepts and fashion ideas for the industry, in fact, for the fur market and products "preservation." In the case of fur trading, China's market model is different from foreign auction forms. If China wants to form an auction model, it needs to be established with broad industry recognition and assistance from experts, and it can not impose such a model on the market. On the other hand, the auction house itself will also be largely affected by the profits of the industry. Therefore, having abundant capital is also an important premise and guarantee for the establishment of the auction model. Lack of fashion awareness Diao Mei famous fur designer Chinese people's concept of consumption of fur and the international comparison is still very different. International annual fur trend is very clear. For example, sales of long-haired fox and prickly haired material have sprung up as a result of recent increases in mink prices that have constrained their acceptance. In the domestic market, consumers are subject to the traditional concept of the existence of a certain exclusion of the fox, that it is too exaggerated. On the contrary, people prefer the more introverted mink style, the style is also like the more traditional style. In fact, when the cutting-edge design concept appears two or three years later, it will be widely recognized by the market and become the favored sales explosion. Although the current consumption and production remain the more traditional model, with the enhancement of consumers' purchasing power and the wider promotion of the fur fashion concept, it is believed that the fur industry in the future is bound to be oriented towards the development of design. Consumer atmosphere to be cultivated Zhang Kai Biao Beijing Jincheng Cade Garments Co., Ltd. General Manager Many of our fur clothing brand, processing enterprises mainly for Europe and other international markets. Therefore, although our processing and production are completed domestically, we could only once be "fragrant incense in the wall". This also determines the "main battlefield" between our competitions abroad and "home base" in the country. When we want to shift the market to domestic markets and win more domestic market share when the external consumption environment is not good, the important work to be done is to promote the concept. No matter how the development of fur products is changing, it is always a product that requires manual labor as the main processing method. Therefore, the luxury properties on the price of fur products as well as people's awareness of its limited impact on other factors, making the brand must be patient to develop the audience. Price Fluctuations Reflect Market Demand Cui Kun Kun, chief representative of Kopenhagen Fur in China At present, China's fur market has indeed reached a record high price. In fact, the prosperity of this fur market most directly reflects the market supply and demand and directly reflects the market demand. In addition, the fashion industry has shown a trend of zero changes in the overall trend, consumer acceptance of fur products and accessories clothing greatly increased. As the domestic mainstream fur trading will not lead to irrational price changes, the auction is the most direct benefit to farmers and manufacturers, the price constraints are not directly related. In addition, because the technical barriers to fur industry is low, still belong to the traditional processing enterprises. Therefore, fur entrepreneurs only good brand, design, quality, so fine fur industry, in order to be stronger, to withstand price volatility and market risk. Fur fashion has the prospect of Masters Tong young designers to get the NAFA Cup 9th China International Youth Fur Fashion Design Gold Award, for myself is a great encouragement. After graduating from colleges and universities have always had their own plans to start a designer studio, but also take this opportunity to test the individual's ability. As far as the design of fur is concerned, the grasping and exploring of the characteristics of raw materials lead me. Because of the great uncertainty in the processing and design of the fur raw material, it will bring a lot of unpredictable factors to the design process and to some extent increase the overall challenge and interest. On the other hand, the new fashion trends expressed by the combination of fur elements and other fabrics at the four major international fashion weeks have a high cultural value and fashion value. In addition, in recent years, the hot sale of domestic fur clothing and the wide promotion of fur elements have also shown me great commercial value.
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