Volfango Bondi will work in Herzogolach, Puma's German headquarters, and report to Stefano Caroti, the chief business office.
Volfango Bondi will be responsible for optimizing the efficiency of Puma's business model in Europe, Puma in German-speaking European regions (Germany, Austria, Switzerland), Spain, United Kingdom and Union Economique Benelux Benelux (Belgium, Netherlands and Luxembourg), France, Nordic Seven regions, such as Eastern Europe and Italy, will report directly to Volfango Bondi.
The statement said: Italian Volfango Bondi joined Puma in 2009. The latest position is global sales director. He has more than 20 years of experience in sports brand management. He has a unique understanding of the retail industry and has extensive experience in retail business strategy and business management. Before joining Puma, Volfango Bondi held sales executive positions in Nike Italy and Europe.
On December 12 last year, the official website of the luxury goods group PPR (PRTP.PA) announced that it had announced that Franz Koch, Puma SE’s chief executive, which will occupy 82.4% of shares, will leave the company at the end of 2013, and the news did not cause any analysis. The division’s shock, contrary to what was stated, stated that Puma’s old page was finally overturned.
In addition to the departure of CEO Franz Koch Puma Hummer, who will be looking for a new replacement next spring, Klaus Bauer, chief operating officer, and Antonio Bertone, chief marketing officer, will not be looking for a replacement plan by the end of the year.
In the first three months ended September 30, Puma’s third-quarter profit fell 85.1% year-on-year to 12.2 million euros, or 15.3 million US dollars. For the first nine months of this year, net profit fell by 42.8% to 112.8 million euros, or 144.6 million US dollars. It plans to close about 80 stores, mainly in mature markets. In addition, it will continue to open branches in advantageous markets, mainly in emerging markets. The company expects that there will be about 540 stores worldwide at the end of 2013, and the current figure is 590.
Christopher Svezia, a financial analyst at Susquehanna Financial, an American investment organization, said that although Puma has been trying hard to do the right thing, its performance has been declining due to the excessive dispersion of its internal business. Over a period of time, Puma needs to figure out the internal problems of these companies in order to continue the recovery and growth of profits. Christopher Svezia added that "Puma's sales have met bottlenecks, partly due to the continuing downturn in the European market and increased challenges in the Chinese market."
Julian Easthope, luxury research analyst at Barclays, believes that Puma’s previously announced 400 million euro “fight back†sales plan to 2015 will be set back. (
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