Since its launch in November last year, SOSISKA has been adhering to the production concept of “simplicity, quality and fashionâ€. The rigid demand for socks is lack of brand concept in China, and SOSISKA Sorika is committed to passing socks and more cotton. The product creates a fashion life experience and then rises to a life attitude of “Simply, Natural, Basicâ€.
The reason why the quality is repeated is that SOSISKA Sousse is the B2C direct-oriented electronic shopping mall. Different from the open Platform malls such as Jingdong and Taobao, the product is the foothold of its brand promotion, from the perspective of mass communication and public opinion guidance. If you want the brand to reach the public, the quality of the product is a part that cannot be ignored. From the actual social response of SOSISKA Sorika products, it is indeed a "very good quality" product. “Our target consumer group is a group with a monthly income of 6,000-15,000 for the pursuit of simple and natural life. For such a group, quality is of course the foundation of the foundation.â€
The author knows from the official website of SOSISKA Sorika and the official Weibo that its user base is mainly concentrated in the middle and high-end white-collar workers in first-tier cities. For modern people who survive under high pressure, both migrant workers and management, time is Quite valuable. "We provide high quality products and considerate services. Our focus on manufacturing cotton socks is SOSISKA Sorika's attitude towards quality. I hope that our attitude and spirit can be injected into the products and bring some of these busy people. Caring and relaxed."
The question of the user's high price is explained from another angle. He believes that from the perspective of quality, SOSISKA Sorika's products use the most advanced technology from raw materials, materials selection, printing and dyeing, packaging to logistics. The manufacturing cost itself will not be low, and e-commerce The order-based, low-profit operating model also determines that its product pricing will not be higher than the cost. "The goal of SOSISKA Sorika is to maximize the price/performance of socks, but that doesn't mean we operate at a loss."
While working on socks, I also started to expand more product categories in SOSISKA. Since the production of underwear in May, and now stretched to more cotton products, it is enough to see the confidence of SOSISKA Sorika in the market. "We will use the attitude of quality socks to derive some other products, which contain the spirit of SOSISKA Sosika, which is truly a reflection of the sleek and simple lifestyle."
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