SUPIN Women's Clothing: Making China's Most Influential Lohas Brand

Being the most influential ecological enterprise in China and becoming the favorite LOHAS brand of LOHAS is a good vision for speeding products.

- Wang Deying, the founder of SUPIN Speedwear

Each of us is an observer, participant, and even thinker of this era. At the same time, this process has never stopped exploring and thinking as a brand.

The development of a brand is a microcosm of a period of society. On the contrary, one person can also continuously generate new values ​​and energy in the development of a brand. We are always influencing factors and variables in such a process.

In the face of the current impetuous atmosphere and quick success and instant benefits, Susukuni always adheres to its own philosophy and upholds “early minds and ingenuity”. True thinking and behavior over the past six years is a process of mutual speculation and dialogue with society. This is also a brand. Some social consciousness.

Wang Deying: In today's Internet era, there are many companies that fail each year, and many new-born companies emerge every year. This kind of rapid change seems to me more because of the current impetuous atmosphere and quick success, and this is also There is a widespread phenomenon in Chinese companies today. In fact, it is easy for a company to become bigger and stronger, but what we really want to do is not just to make the brand bigger and stronger, but to pursue excellence and beauty.

To work hard for both the physical and spiritual needs of employees, this is a fast-moving mission. In the future, we will also focus on employees' happiness index, further strengthen employee training, increase income, and make employees both spiritually and materially satisfied.

Being the most influential ecological enterprise in China and becoming the favorite LOHAS brand of LOHAS is a good vision for speeding products. In order to achieve this goal, it is necessary not only to become a brand, but also to become a sustainable company. Bring happiness to customers and employees feel happy. This is the vision and goal of our company and it is also a prerequisite for a good brand. Since 2016, we have been stressing that Sujiao is no longer a fast fashion women's brand, but a Lohas brand. We hope that in the future we will mention the fast goods, people will think of happy life; when they mention music, they will think of fast goods.

With the initial heart and vision, we need to be crafted with great care. "Science to inform, craftsmanship is extraordinary." It is a word that fast goods need to work hard to uphold in 2017. It's like a passage in Wang Yangming's "Book of Rites, University". "Gewu then knows it, knowing it is then sincere, sincerity, and then righteousness, righteousness and then later repair, body repair and then the family Qi, family Qi and then rule the country, the country rule and then the world."

In order to be a most influential ecological enterprise, what is needed is a kind of spirit. The so-called geography is the truth of poorly studied things. To understand the essence of things and to do anything should be exhausted.

The essence of an enterprise is not only to create wealth, but to create a platform for more people to realize the value of life. A company should do what it takes to meet users, achieve customers and employees, and ultimately accomplish itself. The essence of work is not only to raise families, but to temper in the process of work to cultivate oneself and cultivate their own heart and personality in the work. The essence of branding is to bring beauty to users. Whether our brand conveys this value to users, I think this is the importance of the brand. There are many new women's clothing brand companies, and there are many cases of closure each year. But in many cases, what a company does is only buying and selling, but does it really make the company a brand? Does it bring good to customers? What kind of information does it send to customers? do not know. It may be inexpensive, but it is only external value, but it lacks intrinsic value.

Passing the spirit of LOHAS to the consumers will bring a wonderful influence to the society and the environment. I think this is the essence of our fast-moving brand. When it comes to understanding the nature of things, then it is time for us to create it in the spirit of a craftsman. In my opinion, character is more important than product. Spirit is more important than technology. Because technology is now easily imitated and surpassed, but the spirit is very difficult, it is deeply ingrained.

In fact, a company is a work. This work is our own. Think of the brand and the company as its own to do, to sink into the heart, meticulous work, intent to inject, will be able to do it well.

"It is not a craftsman who will cultivate 'doing things,' but it is to cultivate first-class craftsmen who will "do things well." This is a sentence from a Japanese book on craftsmen's spirit. Indeed, character is more important than technology. Only with first-class character can we have first-class technology, first-class technology to make first-class talents, and then we can create first-class enterprises. The cultivation of character is more than the cultivation of technology, but in the end the upgrading of character will also contribute to the creation of the work.

The quality of life is not defined by oneself. Brand is the best explanation. This is a continuation of life! 2017 hopes our brand, our company is longer than life! Our family is happy more than a year!

Standing at the end of 2016 and looking forward to the coming year, the world is full of more unknowns and changes. With the path of memory, we will be able to find the future entrance regardless of length!

Thinking about the brand's future with a one-hundred-year dimension, we have a long way to go!

2017 Pick up your sleeves and get dry!