In May 1987, Shenzhen Shenzhen Development Bank, the first stock issue company in Shenzhen, issued public shares to the public. At the time, for the vast majority of Shenzhen people, stocks were still a new thing, they knew little about it or did not even know it, and even looked at it with skepticism. Under such circumstances, under the repeated mobilization of the old comrades, a veteran cadre who had just retired, in the spirit of enthusiasm for the party and the country, decided to use the 10,000 yuan accumulated in his life to buy stocks and make another contribution to the country. . The veteran cadre dreamed that he had no capital to start a business. Two years later, his ten thousand yuan became an instant one hundred thousand yuan, and he was pushing toward the one million yuan. The old cadres were astonished and ashamed. He hurried to the party’s disciplinary inspection department and asked whether the money was illegal or not. The comrade-in-waiting told him with a smile that the money was not illegally earned, but that it was your legitimate income from investing in stocks. How to start a business from scratch? The gold medal brandy "Husband is a hard worker." The so-called "Huangtian" is actually the embodiment of our own spiritual power. In the fortune of destiny, people can best see what they want: when they are calm, they are as light as a boat. When they are angry, they are also like volleying Tianma. Zhang Xiaoshi, alias Zhenxun, Dapu, Chaozhou, Guangdong. When he was 17 years old, his hometown was famine-ridden. He said goodbye to his family and fled to the desert and came to the Dutch town of Pak (now Jakarta, Indonesia). During graduation practice, Zhang Zhishi paid special attention to observing the local and foreign economic conditions and studying what kinds of sales are easy to gain. After making a fortune from buying alcohol and taxes, he expanded to various industries such as reclamation, construction, finance, transportation, mining and commerce. During the heyday of other people's enterprises, the funds reached 800,000 and 80,000 yuan, so it is known as the "Sushima rich man." In the life of Zhang Xiaoshi, the best explanation for the hardships and achievements of his entrepreneurship was the establishment and success of Changyu Brewing Company.
Zhang Yushi started to build a winery in 1892. At the beginning, he took a steady and steady approach and started to build a raw material base. After many setbacks, the company spent a lot of money, and finally in 1906 built 124 varieties, covering more than 1,000 acres of vineyards. At that time, the production of wine in China was manual operation and the equipment was backward. It was difficult to compete with new production technologies in Europe and America. In order to improve his competitiveness, he focused on science and technology, introduced talents, trained talents and introduced advanced technology and equipment.
He searched for the sommelier everywhere and hired him heavily. After many setbacks, the company finally mastered a full set of equipment and key technologies. After the product came out, Zhang Zhishi took pains to develop the market. First of all, he focused on improving the reputation of the product. Second, he paid attention to the psychology of consumers and paid attention to the art of advertising. Third, he took full advantage of overseas Chinese to think about the motherland and their love. The influence of the homeland and Zhang’s influence in overseas Chinese in Nanyang opened up foreign markets. The promotional materials that specially refined Changyu Wine were widely presented to overseas Chinese. There is no capital for start-ups, and in addition, the people at the upper levels are reached extensively to obtain support from all parties. In the end, Zhang Yuji, which has unique characteristics, has finally attracted attention and attention from both at home and abroad. Kang Youwei once wrote a verse for the Changyu company, which included “Shallow drinking of Changyu wine, transplanting Fengtai wolfberry flowers, and even writing new sentences in Fuhuahua, and welcoming the family when they metâ€. In 1912, Mr. Sun Zhongshan personally presented the four characters of “Fragrance and Springs†for Zhangyu Company. In particular, at the Panamanian International Merchandise Competition in 1915, Changyu’s brandy, red wine, Qiongyao liquid and Yishou Puddle won the gold medal, and “Gold Brandy†was known to the world.
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