Jaeger, the 128-year-old British apparel brand, has gone to the fore. Better Capital, a private equity firm founded by venture capitalist Jon Moulton, bought 90% of Yeager's stake for £ 19.5m. Better Capital got the deal from retail entrepreneur Harold Tillman, chairman of the British Fashion Association and at the same time he will be chairman of Jaeger with 10% Shares. Jaeger's Board of Directors said "I am very pleased to have a new owner of Jaeger, which will ensure the future business development .Better Capital's investment has laid a solid foundation for the further development of the brand." Moreton said the "vast majority" Better Capital paid to Yage's amount was used to pay off its debt, noting Better Capital would provide more liquidity "when appropriate." As of February 2011, Yage Group reported turnover of 93.9 million pounds, net profit of 772,000 pounds and net assets of 11.2 million pounds. When Yager announced his 2011 earnings in January, Tillman said he was looking into the harsh conditions of 2012, a bad economic climate that will dampen consumer confidence. When Tillman bought Jaeger in 2003, he had intended to rebuild the foundations of the brand's classic style. Since then, Tillman and former CEO of Yeager - Belinda Earl together to create a high-end series of brands such as Jaeger London London Fashion Week and Boutique by Jaeger such a young, marginalized s brand. Earlier this month, according to British media reports, Tillman will also open up his acquisition of the 2009 fashion designer brand - Yage Shidan sales channels. But Tillman has not comment on this until Monday Yage Shi Dan
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