The era of low profit of Dehua ceramics has come

Due to the fact that the foreign trade export situation is not optimistic, the cost of labor increases substantially, and the price of ceramic raw materials rises, etc., as an export-oriented economy, the Dehua ceramics industry has entered the “small profit era” of “internal and diplomatic difficulties”. The sense of crisis nowadays has also brought a turning point to the industry. Some ceramic companies are deeply aware that they cannot stick to the tradition, but must make breakthroughs in the long-term and seeking for future development. They should constantly make innovations in their respective development paths and strive to remain invincible in the fierce market competition.

Cultural integration into product exports against the market

Snow White and the seven dwarfs, teddy bears, HELLO KITTY, Santa Claus... colorful, dazzling ceramic products, let reporters enter the Western fairy tale world. However, this is not the hometown of Hans Christian Andersen, nor is it the United States or Japan, but is located in the Shunmei Ceramics Cultural Life Hall in Dehua.

Starting from various festival cultures, the traditional pottery craftsmanship and modern ideas will be combined to produce ceramic products with exotic cultural connotations. As an export-oriented ceramics company specializing in small western-style arts and crafts, this is the magic weapon for its products to open up foreign markets.

Along the layout of the exhibition hall, from the Western Ceramics Cultural Products Exhibition Center to the Chinese Traditional Porcelain Artwork Exhibition Center, to the Ceramic Culture Creation Center, the Las Vegas Crystal Ball, the Eiffel Tower, and various models of the Golden Rabbit Mascot ... These ceramic handicrafts with various cultural elements attracted the attention of reporters.

In the aspect of domestic ceramics, we combine the cultural features and ceramics throughout the country to realize the localization of pottery products. “In the original fierce homogenization of production and the increasingly fierce competition in the industry, the use of cultural brand building highlights differentiation and enhances. The added value is becoming the consensus of the Dehua ceramics industry.” According to the relevant person in charge of the Dehua County government, there are more than 1,400 ceramic enterprises in Dehua. In recent years, the relevant departments have also been dedicated to promoting the promotion of cultural marketing in the industry. The government has introduced talents and activities. Financial support also gives a lot of policy tilt.

Traditional craftsmanship gains new life

“Turn off the light that is set inside the porcelain. It is a common porcelain. Once you turn on the light and use the combination of light and shadow, it is a vivid ceramic mural.” In a group's showroom, an innovation The process of "ceramic shadow carving" made reporters praise. When there is no light, it is a surface of potted "waste porcelain", and once there is light projection, Mona Lisa's smile will instantly shine on the surface of the ceramic.

"This is a process ceramic technology based on the principle of light-shadow imaging." According to the group's related personnel, the "ceramics" are "sculpted" to form the surface of the ceramic layer with different light transmittance. When the built-in light source is turned on, the pattern It's natural imaging. It is reported that this is an innovative exploration of process upgrades. The group is using this technology as a "conceptual product" for follow-up R&D investment.

Using 3D ink jet technology, characters and patterns are directly printed on the surface of the porcelain embryo, and then the finished product is directly fired after being glazed. Directly "printing" medals and landscape paintings on ceramic panels are full of science and technology. Such a medal will not fade after 100 years of text, and it will not be afraid of wetness and flooding. There are even well-known painters who, in order to preserve their paintings, devote their works to the production of their “secondary pieces” of ceramics for permanent preservation.

The application of 3D inkjet technology in the ceramic industry not only ensures the inheritance of traditional techniques, but also carries out product technological innovation, develops new processes, and meets the needs of high-end customers, thus bringing new life to traditional processes.

Technology upgrade waste porcelain new energy-saving emission reduction

“After being separated into different types according to different raw material components and different enamel colors, the waste tile is not 'nilly made into mud and dust'. Instead, it is crushed and mixed with raw materials to remove iron and impurities and put into the workshop. Adding new recipes and recreating new porcelain products.” In recent years, Dehua’s ceramics industry has faced unprecedented challenges, with less and less porcelain resources and higher prices, as well as ceramic production processes. As more and more waste is produced, those waste porcelains that have been “thousands of years without corruption” put tremendous pressure on the environment. Faced with the predicament, the industry has continued to explore and try to create a new environment-friendly industry.

In a ceramics industrial park, the “big mills” assembled from two huge stone wheels are rotated 360 degrees under the drive of electric devices. On the other side of the Big Mill, there are piles of abandoned porcelain, some lacking corners, some that break a hole, or simply broken into tiles. These stoneware wheels are used to grind these scrapped porcelains. Workers often put waste porcelain shovels under stone wheels. During the rotation of stone wheels, porcelains are turned into powders under repeated rolling.

"The waste ceramic tile is mixed with raw materials after smashing processing to remove iron and impurities, and then put into the production of the workshop. New recipes are added and used to fire frame products with relatively rich colors for export." Staff told reporters. The company only exports foreign ceramic photo frames each year, it is necessary to “eat up” 280 tons of waste porcelain, and calculated an account for the reporter, the ceramic waste rate is generally around 15%, the company uses 50,000 tons of raw materials a year, There are 6500 tons to 7000 tons of waste products, a ton of good raw materials, thousands of dollars, but also the poor should be three or four hundred dollars, and recycling of waste products can save an enterprise several million yuan each year.